About Us

Our Story

smileyou4 isn't just a baby store: it's a new parent store. When buying baby gear, there's a lot to take into account, and the choices can be overwhelming. We make it easy!

Our goal is to make your job a whole lot easier — not by offering everything out there, but by offering the best of everything out there. We know our stuff! In other words, we've done the homework for you. Our collection includes all your must-have baby items, pre-sorted to include only the most functional, stylish and innovative products available — from great new strollers and car seats to gear, toys, baby care, pack n plays, and more.